#5: Ask Questions
Asking a question is a surefire way to elicit comments, but not all questions are created equal. How and where you ask a question matters.
Place questions at the end of posts to increase engagement.
Questions placed at the end of a post increased engagement by 15% over questions placed at the beginning.
“Where,” “when” and “should” drive the highest engagement rates, with “would” generating the most likes. Avoid asking “why” questions, which have the lowest like and comment rates.
Beauty retailer Sephora has mastered the art of when to use action keywords, promotional keywords and questions to get fans engaged.
This Facebook post generated 38,028 likes, 2,188 comments and 4,778 shares.
Combining action keywords like “shop” with soft-sell keywords like “score” will encourage fans to take action. End your post with a question to get 15% more engagement.
For even more tips, read 5 Ways to Increase Your Facebook Engagement.
Now it’s your turn.
What do you think? Did you find these tips helpful? How do you keep your fans engaged? Please share your questions and comments in the box below.
